Female U.S. user preference of brand versus user-generated beauty content videos 2017

Published by
Alexander Kunst,
Dec 20, 2019
This study presents the preference of female U.S. consumers of videos by cosmetics brands versus user-generated beauty content videos. During the May 2017 survey period, 12 percent of respondents claimed that they definitely prefer the videos by cosmetics companies. A total of nine percent of respondents stated that they definitely prefer blogger videos and personal accounts.

Do you prefer videos by companies which produce cosmetic products or from personal accounts and bloggers?

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

May 2017

Region

United States

Survey time period

May 16 to 18, 2017

Number of respondents

1,006 respondents

Age group

18 years and older

Method of interview

Online panel

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Cosmetics industry in the U.S. "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Cosmetics industry in the U.S.

Global overview

5

U.S. market

8

Segments

7

Leading companies

5

Manufacturers

4

Leading brands

4

Consumer behavior

7

Consumer spending

8

Further related statistics

15

Further Content: You might find this interesting as well

Statistics

Topics

Cosmetics market in ChinaE-Commerce in ChinaLuxury goods market in ChinaRetail industry in ChinaCosmetics industry
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.