YouTube beauty tutorial video consumption of female U.S. users 2017

Published by
Alexander Kunst,
Dec 20, 2019
This study presents the frequency of female U.S. consumers watching beauty content tutorial videos on YouTube. During the May 2017 survey period, 19 percent of respondents claimed doing so regularly. A total of 24 percent of respondents stated that they never watched tutorial videos about beauty products on YouTube.

How often do you watch YouTube tutorial videos about beauty and cosmetics?

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Release date

May 2017

Region

United States

Survey time period

May 16 to 18, 2017

Number of respondents

1,006 respondents

Age group

18 years and older

Method of interview

Online panel

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