Data on the number of AT&T TV Now subscribers in the United States from the fourth quarter of 2016 to the third quarter of 2019 showed consistent growth throughout 2017, however after subscriber numbers peaked at almost 1.9 million in the third quarter of 2018, small quarterly decreases began and have continued ever since. The figure of 1.1 million for Q3 2019 is less than the number recorded at the end of 2017. The vMVPD market in general is a challenging one, with Playstation VUE closing down, and companies struggling to attract and retain customers after increasing their prices.
Number of AT&T TV Now (formerly DirecTV Now) subscribers in the United States from 4th quarter 2016 to 2nd quarter 2019
(in thousands)
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nScreenMedia. (January 14, 2020). Number of AT&T TV Now (formerly DirecTV Now) subscribers in the United States from 4th quarter 2016 to 2nd quarter 2019 (in thousands) [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/712936/directv-now-number-video-subscribers-usa/
nScreenMedia. "Number of AT&T TV Now (formerly DirecTV Now) subscribers in the United States from 4th quarter 2016 to 2nd quarter 2019 (in thousands)." Chart. January 14, 2020. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/712936/directv-now-number-video-subscribers-usa/
nScreenMedia. (2020). Number of AT&T TV Now (formerly DirecTV Now) subscribers in the United States from 4th quarter 2016 to 2nd quarter 2019 (in thousands). Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/712936/directv-now-number-video-subscribers-usa/
nScreenMedia. "Number of At&t Tv Now (Formerly Directv Now) Subscribers in The United States from 4th Quarter 2016 to 2nd Quarter 2019 (in Thousands)." Statista, Statista Inc., 14 Jan 2020, https://www.statista.com/statistics/712936/directv-now-number-video-subscribers-usa/
nScreenMedia, Number of AT&T TV Now (formerly DirecTV Now) subscribers in the United States from 4th quarter 2016 to 2nd quarter 2019 (in thousands) Statista, https://www.statista.com/statistics/712936/directv-now-number-video-subscribers-usa/ (last visited December 03, 2024)
Number of AT&T TV Now (formerly DirecTV Now) subscribers in the United States from 4th quarter 2016 to 2nd quarter 2019 (in thousands) [Graph], nScreenMedia, January 14, 2020. [Online]. Available: https://www.statista.com/statistics/712936/directv-now-number-video-subscribers-usa/
