In 2018, print magazines were the most used source of information during the purchasing process of a car in Finland. In fact, roughly 20 percent of respondents stated that they read print magazines when they are looking for ideas or making a purchase decision. Printed magazines were followed by newspapers as the second most popular source to look for ideas and tips. At the same time, radio was the least used medium to collect information when buying a car.
Which media do you use as information sources during the purchasing process of a car?
This question was phrased by the source as follows: "Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service."
The source does not specify the date of the survey.
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FPPA. (April 1, 2018). Which media do you use as information sources during the purchasing process of a car? [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/712402/survey-on-media-usage-in-the-car-purchasing-process-in-finland/
FPPA. "Which media do you use as information sources during the purchasing process of a car?." Chart. April 1, 2018. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/712402/survey-on-media-usage-in-the-car-purchasing-process-in-finland/
FPPA. (2018). Which media do you use as information sources during the purchasing process of a car?. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/712402/survey-on-media-usage-in-the-car-purchasing-process-in-finland/
FPPA. "Which Media Do You Use as Information Sources during The Purchasing Process of a Car?." Statista, Statista Inc., 1 Apr 2018, https://www.statista.com/statistics/712402/survey-on-media-usage-in-the-car-purchasing-process-in-finland/
FPPA, Which media do you use as information sources during the purchasing process of a car? Statista, https://www.statista.com/statistics/712402/survey-on-media-usage-in-the-car-purchasing-process-in-finland/ (last visited December 21, 2024)
Which media do you use as information sources during the purchasing process of a car? [Graph], FPPA, April 1, 2018. [Online]. Available: https://www.statista.com/statistics/712402/survey-on-media-usage-in-the-car-purchasing-process-in-finland/
