In 2023, the TV & video segment of the media market recorded the highest number of users in Turkey, totaling about 79 million. This number is forecast to experience significant growth by 2029 and reach 86.5 million users. In contrast, music, radio & podcasts ranked last in 2023, with 4.5 million users.
Number of users in the media market in Turkey from 2018 to 2029, by segment
(in millions)
Data provided by Statista Market Insights are estimates.
Definition:
The media market encompasses a diverse array of platforms and channels that facilitate the creation, distribution, and consumption of content, such as news, entertainment, and information. It includes traditional outlets like television, radio, and print publications, as well as digital platforms like social media, streaming services, and online news websites. This market plays a central role in shaping public discourse, cultural trends, and the dissemination of information on a global scale, making it a critical component of modern society.
Structure:
The market consists of several parts, namely Books, Games, Music, Radio & Podcasts, Newspapers & Magazines and TV & Video. These markets encompass digital and traditional revenues.
Additional Information:
The market comprises revenues, users, average revenue per user, penetration rates and advertising spendings. Revenues are generated through purchases, subscriptions, consumer spending or ad spendings. Key players of the market are companies, such as Netflix, Spotify, Activision or Amazon. Market numbers for all the digital markets can also be found in the Digital Media topic.
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Statista. (October 29, 2024). Number of users in the media market in Turkey from 2018 to 2029, by segment (in millions) [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/forecasts/1500503/turkey-number-of-media-users-by-segment
Statista. "Number of users in the media market in Turkey from 2018 to 2029, by segment (in millions)." Chart. October 29, 2024. Statista. Accessed November 05, 2024. https://www.statista.com/forecasts/1500503/turkey-number-of-media-users-by-segment
Statista. (2024). Number of users in the media market in Turkey from 2018 to 2029, by segment (in millions). Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/forecasts/1500503/turkey-number-of-media-users-by-segment
Statista. "Number of Users in The Media Market in Turkey from 2018 to 2029, by Segment (in Millions)." Statista, Statista Inc., 29 Oct 2024, https://www.statista.com/forecasts/1500503/turkey-number-of-media-users-by-segment
Statista, Number of users in the media market in Turkey from 2018 to 2029, by segment (in millions) Statista, https://www.statista.com/forecasts/1500503/turkey-number-of-media-users-by-segment (last visited November 05, 2024)
Number of users in the media market in Turkey from 2018 to 2029, by segment (in millions) [Graph], Statista, October 29, 2024. [Online]. Available: https://www.statista.com/forecasts/1500503/turkey-number-of-media-users-by-segment