J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowMainstream and niche data use in planning and engagement in Europe 2017
This statistic shows the results of a survey on the use of mainstream and niche data in campaign planning and audience engagement in Europe as of January 2017. It was found that mainstream data was used more than niche data: 70 percent of respondents reported that they used mainstream data for campaign planning, and 34 percent of respondents stated that they used it for audience engagement.
