This statistic shows the results of a survey on the use of mainstream and niche data in campaign planning and audience engagement in Europe as of January 2017. It was found that mainstream data was used more than niche data: 70 percent of respondents reported that they used mainstream data for campaign planning, and 34 percent of respondents stated that they used it for audience engagement.
Mainstream and niche data use in campaign planning and audience engagement in Europe as of January 2017
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Xaxis, & ExchangeWire. (May 25, 2017). Mainstream and niche data use in campaign planning and audience engagement in Europe as of January 2017 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/711731/mainstream-and-niche-data-use-in-campaign-planning-in-europe/
Xaxis, und ExchangeWire. "Mainstream and niche data use in campaign planning and audience engagement in Europe as of January 2017." Chart. May 25, 2017. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/711731/mainstream-and-niche-data-use-in-campaign-planning-in-europe/
Xaxis, ExchangeWire. (2017). Mainstream and niche data use in campaign planning and audience engagement in Europe as of January 2017. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/711731/mainstream-and-niche-data-use-in-campaign-planning-in-europe/
Xaxis, and ExchangeWire. "Mainstream and Niche Data Use in Campaign Planning and Audience Engagement in Europe as of January 2017." Statista, Statista Inc., 25 May 2017, https://www.statista.com/statistics/711731/mainstream-and-niche-data-use-in-campaign-planning-in-europe/
Xaxis & ExchangeWire, Mainstream and niche data use in campaign planning and audience engagement in Europe as of January 2017 Statista, https://www.statista.com/statistics/711731/mainstream-and-niche-data-use-in-campaign-planning-in-europe/ (last visited December 18, 2024)
Mainstream and niche data use in campaign planning and audience engagement in Europe as of January 2017 [Graph], Xaxis, & ExchangeWire, May 25, 2017. [Online]. Available: https://www.statista.com/statistics/711731/mainstream-and-niche-data-use-in-campaign-planning-in-europe/
