This statistic shows the results of a survey among marketing professionals on the types of celebrities most relevant for marketing strategies in the United Kingdom (UK) as of May 2016. The survey found that for company respondents film actors were the most relevant type of celebrity, whereas agency respondents cited social media stars, such as popular vloggers and instagrammers, as the most relevant celebrities for their marketing campaigns.
Thinking about upcoming endorsement work you have planned, which types of celebrities would be the most relevant to your particular strategy?
* According to the source, the majority of respondents were UK based, with the remaining share being based mainly in North America and non-UK Europe.
** Respondents included in-house brand marketers, agencies, consultants and media owners.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Realwire. (June 30, 2016). Thinking about upcoming endorsement work you have planned, which types of celebrities would be the most relevant to your particular strategy? [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/711350/celebrity-relevancy-for-marketing-strategies-in-the-uk/
Realwire. "Thinking about upcoming endorsement work you have planned, which types of celebrities would be the most relevant to your particular strategy?." Chart. June 30, 2016. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/711350/celebrity-relevancy-for-marketing-strategies-in-the-uk/
Realwire. (2016). Thinking about upcoming endorsement work you have planned, which types of celebrities would be the most relevant to your particular strategy?. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/711350/celebrity-relevancy-for-marketing-strategies-in-the-uk/
Realwire. "Thinking about Upcoming Endorsement Work You Have Planned, Which Types of Celebrities Would Be The Most Relevant to Your Particular Strategy?." Statista, Statista Inc., 30 Jun 2016, https://www.statista.com/statistics/711350/celebrity-relevancy-for-marketing-strategies-in-the-uk/
Realwire, Thinking about upcoming endorsement work you have planned, which types of celebrities would be the most relevant to your particular strategy? Statista, https://www.statista.com/statistics/711350/celebrity-relevancy-for-marketing-strategies-in-the-uk/ (last visited November 03, 2024)
Thinking about upcoming endorsement work you have planned, which types of celebrities would be the most relevant to your particular strategy? [Graph], Realwire, June 30, 2016. [Online]. Available: https://www.statista.com/statistics/711350/celebrity-relevancy-for-marketing-strategies-in-the-uk/
