Relevant celebrities for marketing strategies in the United Kingdom (UK) 2016

Thinking about upcoming endorsement work you have planned, which types of celebrities would be the most relevant to your particular strategy?

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Sources

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Release date

June 2016

Region

Worldwide, United Kingdom

Survey time period

May 2016

Number of respondents

355*

Special properties

marketing specialists**

Method of interview

Online survey

Supplementary notes

* According to the source, the majority of respondents were UK based, with the remaining share being based mainly in North America and non-UK Europe.
** Respondents included in-house brand marketers, agencies, consultants and media owners.

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