This statistic shows the results of a survey among marketing professionals on the metrics used to measure the success of celebrity marketing campaigns in the United Kingdom (UK) as of May 2016. The survey found that 76 percent of company respondents and 80 percent of agency respondents stated that they measured marketing success based on the press coverage received on the back of campaigns. Web traffic generated by campaigns was another common strategy for measuring success with 73 percent of company and 65 percent of agency respondents citing to use this tool as a success indicator.
How do you measure the success of campaigns where celebrities have been used as part of the strategy?
* According to the source, the majority of respondents were UK based, with the remaining share being based mainly in North America and non-UK Europe.
** Respondents included in-house brand marketers, agencies, consultants and media owners.
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Realwire. (June 30, 2016). How do you measure the success of campaigns where celebrities have been used as part of the strategy? [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/711319/celebrity-marketing-performance-indicators-in-the-uk/
Realwire. "How do you measure the success of campaigns where celebrities have been used as part of the strategy?." Chart. June 30, 2016. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/711319/celebrity-marketing-performance-indicators-in-the-uk/
Realwire. (2016). How do you measure the success of campaigns where celebrities have been used as part of the strategy?. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/711319/celebrity-marketing-performance-indicators-in-the-uk/
Realwire. "How Do You Measure The Success of Campaigns Where Celebrities Have Been Used as Part of The Strategy?." Statista, Statista Inc., 30 Jun 2016, https://www.statista.com/statistics/711319/celebrity-marketing-performance-indicators-in-the-uk/
Realwire, How do you measure the success of campaigns where celebrities have been used as part of the strategy? Statista, https://www.statista.com/statistics/711319/celebrity-marketing-performance-indicators-in-the-uk/ (last visited December 19, 2024)
How do you measure the success of campaigns where celebrities have been used as part of the strategy? [Graph], Realwire, June 30, 2016. [Online]. Available: https://www.statista.com/statistics/711319/celebrity-marketing-performance-indicators-in-the-uk/
