This statistic shows the results of a survey among marketing professionals on the share of budget allocated to celebrity or influencer marketing in their organization in the United Kingdom (UK) as of May 2016. The survey found that 64 percent of company respondents and 32 percent of agency respondents stated that less than 10 percent of their budget was spent on celebrity or influencer marketing.
How much of your overall budget is currently spent on influencer/celebrity marketing?
* According to the source, the majority of respondents were UK based, with the remaining share being based mainly in North America and non-UK Europe.
** Respondents included in-house brand marketers, agencies, consultants and media owners.
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Realwire. (June 30, 2016). How much of your overall budget is currently spent on influencer/celebrity marketing? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/711308/celebrity-marketing-budget-share-in-the-uk/
Realwire. "How much of your overall budget is currently spent on influencer/celebrity marketing?." Chart. June 30, 2016. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/711308/celebrity-marketing-budget-share-in-the-uk/
Realwire. (2016). How much of your overall budget is currently spent on influencer/celebrity marketing?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/711308/celebrity-marketing-budget-share-in-the-uk/
Realwire. "How Much of Your Overall Budget Is Currently Spent on Influencer/Celebrity Marketing?." Statista, Statista Inc., 30 Jun 2016, https://www.statista.com/statistics/711308/celebrity-marketing-budget-share-in-the-uk/
Realwire, How much of your overall budget is currently spent on influencer/celebrity marketing? Statista, https://www.statista.com/statistics/711308/celebrity-marketing-budget-share-in-the-uk/ (last visited December 22, 2024)
How much of your overall budget is currently spent on influencer/celebrity marketing? [Graph], Realwire, June 30, 2016. [Online]. Available: https://www.statista.com/statistics/711308/celebrity-marketing-budget-share-in-the-uk/
