This statistic illustrates the availability of the respondents to pay a premium price on food products whose ingredients are all 100% Italians in Italy in the year 2017. As of the survey period, 11 percent of the respondents would pay 20 percent more on top of the basic price for 100% Italian ingredients, while a considerable 26 percent of the respondents are not keen on paying a premium price for Italian products.
How much would you pay on top if you knew that the ingredients of a food item are 100% Italian?
The original survey question was phrased by the source as follows:"Quanto sarebbe disposto a pagare di più per un prodotto 100% italiano, rispetto ad uno in cui alcuni ingredienti vengono dall'estero?".
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Ipsos. (May 2, 2017). How much would you pay on top if you knew that the ingredients of a food item are 100% Italian? [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/711145/premium-price-on-100-percent-italians-food-products-in-italy/
Ipsos. "How much would you pay on top if you knew that the ingredients of a food item are 100% Italian?." Chart. May 2, 2017. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/711145/premium-price-on-100-percent-italians-food-products-in-italy/
Ipsos. (2017). How much would you pay on top if you knew that the ingredients of a food item are 100% Italian?. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/711145/premium-price-on-100-percent-italians-food-products-in-italy/
Ipsos. "How Much Would You Pay on Top If You Knew That The Ingredients of a Food Item Are 100% Italian?." Statista, Statista Inc., 2 May 2017, https://www.statista.com/statistics/711145/premium-price-on-100-percent-italians-food-products-in-italy/
Ipsos, How much would you pay on top if you knew that the ingredients of a food item are 100% Italian? Statista, https://www.statista.com/statistics/711145/premium-price-on-100-percent-italians-food-products-in-italy/ (last visited December 18, 2024)
How much would you pay on top if you knew that the ingredients of a food item are 100% Italian? [Graph], Ipsos, May 2, 2017. [Online]. Available: https://www.statista.com/statistics/711145/premium-price-on-100-percent-italians-food-products-in-italy/
