Mobile video advertising spending in Italy amounted to 451 million U.S. dollars in 2020, while other display and paid search ad spending amounted to 738 and 365 million, respectively. Ad spending for all three formats was expected to increase over the next five years, with 990, 1,383, and 677 million being projected for video, other display, and paid search respectively.
Mobile internet advertising spending in Italy from 2016 to 2025, by format
(in million U.S. dollars)
Characteristic
Other display
Video
Paid search
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PwC. (July 14, 2021). Mobile internet advertising spending in Italy from 2016 to 2025, by format (in million U.S. dollars) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/697964/internet-media-market-share-by-format-italy/
PwC. "Mobile internet advertising spending in Italy from 2016 to 2025, by format (in million U.S. dollars)." Chart. July 14, 2021. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/697964/internet-media-market-share-by-format-italy/
PwC. (2021). Mobile internet advertising spending in Italy from 2016 to 2025, by format (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/697964/internet-media-market-share-by-format-italy/
PwC. "Mobile Internet Advertising Spending in Italy from 2016 to 2025, by Format (in Million U.S. Dollars)." Statista, Statista Inc., 14 Jul 2021, https://www.statista.com/statistics/697964/internet-media-market-share-by-format-italy/
PwC, Mobile internet advertising spending in Italy from 2016 to 2025, by format (in million U.S. dollars) Statista, https://www.statista.com/statistics/697964/internet-media-market-share-by-format-italy/ (last visited July 27, 2024)
Mobile internet advertising spending in Italy from 2016 to 2025, by format (in million U.S. dollars) [Graph], PwC, July 14, 2021. [Online]. Available: https://www.statista.com/statistics/697964/internet-media-market-share-by-format-italy/