Mobile ad spending in Italy 2016-2025, by format

Published by Statista Research Department, Jan 6, 2023
Mobile video advertising spending in Italy amounted to 451 million U.S. dollars in 2020, while other display and paid search ad spending amounted to 738 and 365 million, respectively. Ad spending for all three formats was expected to increase over the next five years, with 990, 1,383, and 677 million being projected for video, other display, and paid search respectively.

Mobile internet advertising spending in Italy from 2016 to 2025, by format (in million U.S. dollars)

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Release date

July 2021

Region

Italy

Survey time period

2016 to 2020

Supplementary notes

* Forecast.

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Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

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Programmatic

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Marketer insights

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Further related statistics

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Topics

Digital advertising in Italy Digital advertising in EuropeAdvertising and market research companies in ItalySocial media usage in ItalyInfluencer marketing in Italy
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