Open ecosystem share in programmatic ad spend in Europe 2021-2025

Published by Statista Research Department, Aug 7, 2023
In 2021, the share of open ecosystem transactions in programmatic ad spend in Europe stood at more than 40 percent. The source projected that the share would gradually decrease and amount to roughly 25 percent by 2025.

Share of open ecosystem transactions in programmatic advertising spending in Europe from 2021 to 2025

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Release date

May 2022

Region

Europe

Survey time period

2021

Special properties

banner display and video; excludes CTV and mobile ad networks

Supplementary notes

* Forecast.
The source provides the following information about the methodology: "Extrapolation from own supply chain analysis based on SSP data from 12 publishers. Additionally assumes TradeDesk (TTD) 'Open Path' to be responsible for 30 percent of TTD spend by 2025 (conservative estimate)."

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