Ad effectiveness metrics used for programmatic in Western Europe 2016

Published by Statista Research Department, Oct 13, 2016
This statistic displays the results of a survey on the key advertising effectiveness metrics used by publishers to evaluate programmatic display campaigns in Western Europe in 2016. Of publishers, 40 percent stated to use clicks on advertisements as a key advertising effectiveness metric.

Key advertising effectiveness metrics used to evaluate programmatic display campaigns by publishers in Western Europe in 2016

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Release date

October 2016

Region

Europe

Survey time period

October 2016

Number of respondents

302 respondents

Special properties

publishers

Supplementary notes

* Western Europe: UK, France, Germany, Belgium, Switzerland, Netherlands, Austria, Ireland.

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Statistics on " Digital advertising in Europe "

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Other statistics that may interest you Digital advertising in Europe

Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

Further related statistics

10

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Topics

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* For commercial use only

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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$199 USD
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For teams of up to 5 people
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per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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