During a 2023 survey carried out in Europe, 10 percent of responding advertisers and 13 percent of responding publishers said that cost efficiencies were a driver of investment in programmatic advertising in their organization.
Drivers of investment in programmatic advertising in Europe as of August 2023, by stakeholder type
Driver
Advertisers
Agencies
Publishers
Ad tech
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IAB Europe. (November 23, 2023). Drivers of investment in programmatic advertising in Europe as of August 2023, by stakeholder type [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/696262/programmatic-investment-drivers-europe/
IAB Europe. "Drivers of investment in programmatic advertising in Europe as of August 2023, by stakeholder type." Chart. November 23, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/696262/programmatic-investment-drivers-europe/
IAB Europe. (2023). Drivers of investment in programmatic advertising in Europe as of August 2023, by stakeholder type. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/696262/programmatic-investment-drivers-europe/
IAB Europe. "Drivers of Investment in Programmatic Advertising in Europe as of August 2023, by Stakeholder Type." Statista, Statista Inc., 23 Nov 2023, https://www.statista.com/statistics/696262/programmatic-investment-drivers-europe/
IAB Europe, Drivers of investment in programmatic advertising in Europe as of August 2023, by stakeholder type Statista, https://www.statista.com/statistics/696262/programmatic-investment-drivers-europe/ (last visited July 22, 2024)
Drivers of investment in programmatic advertising in Europe as of August 2023, by stakeholder type [Graph], IAB Europe, November 23, 2023. [Online]. Available: https://www.statista.com/statistics/696262/programmatic-investment-drivers-europe/