Barriers to programmatic ad investment in Europe 2024

Published by Statista Research Department, Nov 18, 2024

During a 2024 survey carried out in Europe, 11 percent of responding agencies said that sustainability was a barrier to investing in programmatic advertising. Among advertisers, the most-mentioned barrier were operational elements, such as measurement, performance or use of data, and the quality of media.

Barriers to investments in programmatic advertising in Europe as of August 2024, by stakeholder type

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Release date

November 2024

Region

Europe

Survey time period

July and August 2024

Number of respondents

396 respondents

Special properties

among advertisers, agencies, publishers and ad tech vendors in 31 markets, with respondents having both pan-European and global remits

Method of interview

Online survey

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Statistics on " Programmatic advertising in Europe "

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Other statistics that may interest you Programmatic advertising in Europe

Overview

5

Regional data

7

United Kingdom

6

Germany

3

France

4

Marketer insights

6

Further related statistics

13

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Statistics

Topics

Programmatic advertising in EuropeProgrammatic advertising in the UKProgrammatic advertising worldwideDigital advertising in EuropeProgrammatic advertising in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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