During a 2023 survey carried out in Europe, 25 percent of responding agencies said that ssutainability was a barrier to investing in programmatic advertising. Among advertisers, the most-mentioned barrier was the quality of media.
Barriers to investments in programmatic advertising in Europe as of August 2023, by stakeholder type
Barrier
Advertisers
Agencies
Publishers
Ad tech
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IAB Europe. (November 23, 2023). Barriers to investments in programmatic advertising in Europe as of August 2023, by stakeholder type [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/696257/programmatic-investment-barriers-europe/
IAB Europe. "Barriers to investments in programmatic advertising in Europe as of August 2023, by stakeholder type." Chart. November 23, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/696257/programmatic-investment-barriers-europe/
IAB Europe. (2023). Barriers to investments in programmatic advertising in Europe as of August 2023, by stakeholder type. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/696257/programmatic-investment-barriers-europe/
IAB Europe. "Barriers to Investments in Programmatic Advertising in Europe as of August 2023, by Stakeholder Type." Statista, Statista Inc., 23 Nov 2023, https://www.statista.com/statistics/696257/programmatic-investment-barriers-europe/
IAB Europe, Barriers to investments in programmatic advertising in Europe as of August 2023, by stakeholder type Statista, https://www.statista.com/statistics/696257/programmatic-investment-barriers-europe/ (last visited July 22, 2024)
Barriers to investments in programmatic advertising in Europe as of August 2023, by stakeholder type [Graph], IAB Europe, November 23, 2023. [Online]. Available: https://www.statista.com/statistics/696257/programmatic-investment-barriers-europe/