In fiscal year 2022, the high-targeted toys market in Japan was valued at around 171 billion Japanese yen, representing an increase of 27 percent compared to the previous year. The toy market targeting adult customers commonly refers to toys that aim at rousing the feeling of nostalgia and include various categories like character toys, jigsaw puzzles, and electronic toys among others.
Shipment value of the high-targeted toys market in Japan from fiscal year 2018 to 2022
(in billion Japanese yen)
2018 to 2022; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year
Special properties
market size is based on the shipment value at manufacturers
Supplementary notes
'High targeted toys' indicate overall toys that target adults. Targets were manufacturers, wholesalers, and retailers of toys and game contents.
Data prior to fiscal year 2022 come from previous reports. 100 Japanese yen equal 0.64 U.S. dollars or 0.6 euros as of May 2024. Values have been rounded.
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Yano Research. (February 26, 2024). Shipment value of the high-targeted toys market in Japan from fiscal year 2018 to 2022 (in billion Japanese yen) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/695798/japan-high-targeted-toys-market-size/
Yano Research. "Shipment value of the high-targeted toys market in Japan from fiscal year 2018 to 2022 (in billion Japanese yen)." Chart. February 26, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/695798/japan-high-targeted-toys-market-size/
Yano Research. (2024). Shipment value of the high-targeted toys market in Japan from fiscal year 2018 to 2022 (in billion Japanese yen). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/695798/japan-high-targeted-toys-market-size/
Yano Research. "Shipment Value of The High-targeted Toys Market in Japan from Fiscal Year 2018 to 2022 (in Billion Japanese Yen)." Statista, Statista Inc., 26 Feb 2024, https://www.statista.com/statistics/695798/japan-high-targeted-toys-market-size/
Yano Research, Shipment value of the high-targeted toys market in Japan from fiscal year 2018 to 2022 (in billion Japanese yen) Statista, https://www.statista.com/statistics/695798/japan-high-targeted-toys-market-size/ (last visited December 21, 2024)
Shipment value of the high-targeted toys market in Japan from fiscal year 2018 to 2022 (in billion Japanese yen) [Graph], Yano Research, February 26, 2024. [Online]. Available: https://www.statista.com/statistics/695798/japan-high-targeted-toys-market-size/
