Perception of the quality of leads worldwide 2018, by source

Published by
J. G. Navarro,
Oct 30, 2023
The statistic provides information on the perceived quality of leads from selected sources according to marketing professionals worldwide as of March 2018. Among the respondents, eight percent stated that leads received from marketing had a very poor quality.

Perceived quality of leads from selected sources according to marketing professionals worldwide as of March 2018

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Source

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Release date

June 2018

Region

Worldwide

Survey time period

February to March 2018

Number of respondents

> 6,200

Special properties

among marketing professionals

Method of interview

Online survey

Supplementary notes

Question: Rate the quality of the leads you receive from the following sources:(...)

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Overview

6

Selected markets

6

Leading players

5

Advertising channels

5

E-mail, SMS, and Push marketing

5

Social media and influencer marketing

7

User Generated Content (UGC)

5

Further related statistics

4

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Topics

Digital marketing in the UKAdvertising in the UKProgrammatic advertising in the UKDigital advertising in EuropeDigital out-of-home advertising in the UK
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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
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  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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