In January 2025 in Italy, almost one quarter of all Instagram users were aged 25 to 34 years, making the app most popular with this age group. Overall, 23.1 percent of users in Italy were aged 18 to 24 years. Additionally, Instagram was not so popular among social media users aged 65 years and older.
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Everything on "Social media usage in Italy" in one document: edited and divided into chapters, including detailed references.
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Overview
Benchmarks
Usage
Social media platforms
Social video platforms
Spotlight: Social media advertising
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