Ranking of companies leading digitally in social media in the Nordics 2018

Published by
Stacy Jo Dixon,
Apr 28, 2022
This ranking shows the companies leading digitally within social media in the Nordic countries in 2018. The confectionery company Fazer in Finland ranked first with a digital maturity score of 8.75.

Top digitally leading companies within social media in the Nordics in 2018

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Source

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Release date

2017

Region

Finland, Norway, Sweden

Survey time period

2018

Number of respondents

221 leading company brands

Supplementary notes

Source adds the following information: "The study evaluates the companies’ digital maturity, looking at how well they can serve their customers through digital channels in Norway, Sweden and Finland No interviews or direct contacts have been made with the companies included in the study and all evaluations have been done from an outside-in perspective"

The evaluation is based on 193 objective criteria, defined for six different dimensions of digitalization: digital marketing, digital product experience, e-commerce, e-CRM, mobile and social media.

Grading scale: 10 - outstanding, 9 - excellent, 8 - good, 7 - satisfactory, 6 - suffiecient, 5 - poor, 4 - failed.

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Statistics on " Social media usage in the Nordics "

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Other statistics that may interest you Social media usage in the Nordics

Overview

4

Soical media users

4

Benchmark

4

Social media platform usage

8

Facebook

8

Instagram

7

Messenger

6

TikTok

7

Other major platforms

6

Marketing and advertising

7

Further related statistics

10

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Topics

Social media usage in the NordicsSocial mediaSocial media and events in the United StatesAdvertising in the NordicsFacebook usage in the Nordics
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