During a 2023 survey, 47 percent of female consumers from Denmark reported following online stores, brands, or influencers on social media. Among male consumers, the share stood at 26 percent.
Share of consumers who followed online stores, brands, or influencers on social media in Denmark in 2023, by gender
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Other statistics that may interest you Social media usage in the Nordics
Overview
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Soical media users
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- Premium Statistic Forecast of social media user numbers in Denmark 2020-2029
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- Premium Statistic Forecast of social media user numbers in Norway 2018-2027
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Benchmark
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Social media platform usage
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- Premium Statistic Denmark: most used social media platforms 2023, by type
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- Premium Statistic Norway: most used social media platforms 2023, by type
- Premium Statistic Sweden: most used social media platforms 2023, by type
- Premium Statistic Leading social networks in Denmark 2024, by share of visits
- Basic Statistic Leading social networks in Finland 2023, by share of visits
- Premium Statistic Leading social networks in Norway 2023, by share of visits
- Basic Statistic Leading social networks in Sweden 2023, by share of visits
Facebook
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- Basic Statistic Nordics: Facebook users 2024, by country
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- Premium Statistic Sweden: Facebook user share 2024, by age group
- Premium Statistic Sweden: Facebook user share 2024, by gender
- Premium Statistic Denmark: Facebook user share 2024, by age group
- Premium Statistic Denmark: Facebook user share 2024, by gender
- Premium Statistic Norway: Facebook user share 2024, by age group
- Premium Statistic Norway: Facebook user share 2024, by gender
Instagram
7
- Basic Statistic Nordics: Instagram users 2024, by country
- Premium Statistic Sweden: Instagram user share 2024, by age group
- Premium Statistic Sweden: Instagram user share 2024, by gender
- Premium Statistic Norway: Instagram user share 2024, by age group
- Premium Statistic Norway: Instagram user share 2024, by gender
- Premium Statistic Denmark: Instagram user share 2024, by age group
- Premium Statistic Denmark: Instagram user share 2024, by gender
Messenger
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- Premium Statistic Sweden: Facebook Messenger user share 2024, by age group
- Premium Statistic Sweden: Facebook Messenger user share 2024, by gender
- Premium Statistic Norway: Facebook Messenger user share 2024, by age group
- Premium Statistic Norway: Facebook Messenger user share 2024, by gender
- Premium Statistic Denmark: Facebook Messenger users 2024, by age
- Premium Statistic Denmark: Facebook Messenger users 2024, by gender
TikTok
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- Basic Statistic Nordics: TikTok users 2024, by country
- Basic Statistic Nordics: TikTok users 2024, by gender
- Premium Statistic Sweden: TikTok users posting on the platform 2022, by gender
- Premium Statistic Sweden TikTok weekly users 2023, by generation
- Basic Statistic Sweden: TikTok usage 2022, by frequency
- Premium Statistic TikTok user reach in Norway Q4 2023, by age group and gender
- Premium Statistic TikTok usage rate in Norway Q4 2023, by frequency
Other major platforms
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- Basic Statistic Nordics: Snapchat users 2024, by country
- Basic Statistic Snapchat: users in the Nordics 2024, by gender
- Premium Statistic Snapchat usage rate in Norway Q4 2023, by frequency
- Basic Statistic Nordics: X/Twitter users 2024, by country
- Basic Statistic Nordics: X/Twitter users 2024, by gender
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Marketing and advertising
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- Premium Statistic Digital ad spend in the Nordics 2022, by country
- Premium Statistic Digital Market Outlook: social media advertising spending in European countries 2022
- Premium Statistic Influencer marketing expenditure in Sweden 2016-2022
- Premium Statistic Social referrals to e-commerce sites in the Nordics 2023, by device
- Premium Statistic Digital media followed by digital shoppers from Denmark in 2023
- Premium Statistic Followers of e-stores, brands, or influencers on social media in Denmark 2023, by age
- Premium Statistic Followers of e-stores, brands, or influencers on social media, Denmark 2023 by gender
Further Content: You might find this interesting as well
Dansk Erhverv. (May 30, 2023). Share of consumers who followed online stores, brands, or influencers on social media in Denmark in 2023, by gender [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/1418705/consumers-follow-influencers-denmark-by-gender/
Dansk Erhverv. "Share of consumers who followed online stores, brands, or influencers on social media in Denmark in 2023, by gender." Chart. May 30, 2023. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/1418705/consumers-follow-influencers-denmark-by-gender/
Dansk Erhverv. (2023). Share of consumers who followed online stores, brands, or influencers on social media in Denmark in 2023, by gender. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/1418705/consumers-follow-influencers-denmark-by-gender/
Dansk Erhverv. "Share of Consumers Who Followed Online Stores, Brands, or Influencers on Social Media in Denmark in 2023, by Gender." Statista, Statista Inc., 30 May 2023, https://www.statista.com/statistics/1418705/consumers-follow-influencers-denmark-by-gender/
Dansk Erhverv, Share of consumers who followed online stores, brands, or influencers on social media in Denmark in 2023, by gender Statista, https://www.statista.com/statistics/1418705/consumers-follow-influencers-denmark-by-gender/ (last visited May 11, 2024)
Share of consumers who followed online stores, brands, or influencers on social media in Denmark in 2023, by gender [Graph], Dansk Erhverv, May 30, 2023. [Online]. Available: https://www.statista.com/statistics/1418705/consumers-follow-influencers-denmark-by-gender/