This statistic shows the outcome of a survey question concerning the expectations of the distribution of the in-house and outsourced marketing activities in the Netherlands in 2016 and 2020, by type. During the surveyed period, the respondents indicated that roughly 55 percent of their marketing capabilities were in-house in 2016.
Expected distribution of the in-house and outsourced marketing activities in the Netherlands in 2016 and 2020, by type
The source does not mention the specific date of survey.
The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
The source notes: "TV is added up to traditional media in the current metrics. Marketers do expect TV to be seen as a digital channel in the near
future."
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IAB (U.S.). (January 25, 2017). Expected distribution of the in-house and outsourced marketing activities in the Netherlands in 2016 and 2020, by type [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/684075/expected-distribution-of-marketing-activities-in-the-netherlands-by-type/
IAB (U.S.). "Expected distribution of the in-house and outsourced marketing activities in the Netherlands in 2016 and 2020, by type." Chart. January 25, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/684075/expected-distribution-of-marketing-activities-in-the-netherlands-by-type/
IAB (U.S.). (2017). Expected distribution of the in-house and outsourced marketing activities in the Netherlands in 2016 and 2020, by type. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/684075/expected-distribution-of-marketing-activities-in-the-netherlands-by-type/
IAB (U.S.). "Expected Distribution of The In-house and Outsourced Marketing Activities in The Netherlands in 2016 and 2020, by Type." Statista, Statista Inc., 25 Jan 2017, https://www.statista.com/statistics/684075/expected-distribution-of-marketing-activities-in-the-netherlands-by-type/
IAB (U.S.), Expected distribution of the in-house and outsourced marketing activities in the Netherlands in 2016 and 2020, by type Statista, https://www.statista.com/statistics/684075/expected-distribution-of-marketing-activities-in-the-netherlands-by-type/ (last visited December 22, 2024)
Expected distribution of the in-house and outsourced marketing activities in the Netherlands in 2016 and 2020, by type [Graph], IAB (U.S.), January 25, 2017. [Online]. Available: https://www.statista.com/statistics/684075/expected-distribution-of-marketing-activities-in-the-netherlands-by-type/
