Level of integration of multichannel touchpoints worldwide 2016

Degree of integration of multichannel touchpoints according to marketing professionals worldwide as of November 2016

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Release date

December 2016

Region

Worldwide

Survey time period

October and November 2016

Number of respondents

725 client-side (in-house) marketers

Method of interview

Online survey

Supplementary notes

Question: How integrated are multichannel touchpoints within your organization?

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