During a 2024 survey carried out in Europe, connected TV was identified as the most likely area of growth, named by 58 percent of ad tech respondents and over 50 percent of respondents among advertisers, agencies, as well as publishers. Artificial intelligence was the least often mentioned format, named only by 11 perfect of ad tech and nine percent of agency respondents.
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Everything on "Digital advertising in Europe" in one document: edited and divided into chapters, including detailed references.
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron
CEO, MindShare Germany
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* For commercial use only
Basic Account
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The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
