During a 2022 survey carried out in Europe, connected TV was identified as the most likely area of growth, named by 58 percent of ad tech respondents and over 50 percent of respondents among advertisers, agencies, as well as publishers. Artificial intelligence was the least often mentioned format, named only by 11 perfect of ad tech and nine percent of agency respondents.
Programmatic advertising formats identified as growth areas in Europe as of August 2023, by stakeholder type
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Agencies
Advertisers
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IAB Europe. (November 23, 2023). Programmatic advertising formats identified as growth areas in Europe as of August 2023, by stakeholder type [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/679603/programmatic-advertising-formats-growth-europe/
IAB Europe. "Programmatic advertising formats identified as growth areas in Europe as of August 2023, by stakeholder type." Chart. November 23, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/679603/programmatic-advertising-formats-growth-europe/
IAB Europe. (2023). Programmatic advertising formats identified as growth areas in Europe as of August 2023, by stakeholder type. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/679603/programmatic-advertising-formats-growth-europe/
IAB Europe. "Programmatic Advertising Formats Identified as Growth Areas in Europe as of August 2023, by Stakeholder Type." Statista, Statista Inc., 23 Nov 2023, https://www.statista.com/statistics/679603/programmatic-advertising-formats-growth-europe/
IAB Europe, Programmatic advertising formats identified as growth areas in Europe as of August 2023, by stakeholder type Statista, https://www.statista.com/statistics/679603/programmatic-advertising-formats-growth-europe/ (last visited August 24, 2024)
Programmatic advertising formats identified as growth areas in Europe as of August 2023, by stakeholder type [Graph], IAB Europe, November 23, 2023. [Online]. Available: https://www.statista.com/statistics/679603/programmatic-advertising-formats-growth-europe/