The per-capita meat consumption in Germany increased from an estimated 46 kilograms in 2018 to 47.9 kg by 2022. Consumption in Italy and Spain also increased. Poland saw the largest rise in meat consumption in this time period. Consumption of meat in France remained mostly stable.
Meat consumption in Germany
German meat consumption is currently decreasing. Pork consumption especially, the biggest meat category by consumption volume, has declined since 2014. For 2022, the per capita consumption of pork is estimated to be under 30 kilograms for the first time.
Germany has the highest share of young individuals who consider themselves to be vegetarian among European countries. With the growing importance of these younger generations, meat consumption is likely to keep declining.
Meat consumption in the UK
The generational shift in consumption habits is also visible in the United Kingdom. Meat-free nutrition is the goal for over a quarter of millennials in 2023. The share of Generation Z consumers that aimed for a meat-free diet in 2023 was 43 percent. Beef and veal are on the chopping block. From 2006 to 2019/20, consumption per person per week declined from 128 to 97 grams per person.
Per capita meat consumption forecast in European countries from 2018 to 2024
(in kilograms)
Data provided by Statista Market Outlooks are estimates
The Meat segment includes fresh and processed meat. The Fresh Meat segment covers beef, veal, pork, poultry, mutton, goat, and other fresh meat. The Processed Meat segment contains ham, bacon, sausages, cold cuts, and roasted meat. Meats are among the top product groups in the Food market in terms of sales and revenue. Yet due to growing health consciousness and the desire for meat alternatives among consumers, the demand for meat has slowed, as reflected by sales figures in some countries.
All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.
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Statista. (August 1, 2023). Per capita meat consumption forecast in European countries from 2018 to 2024 (in kilograms) [Graph]. In Statista. Retrieved November 16, 2024, from https://www.statista.com/forecasts/679528/per-capita-meat-consumption-european-union-eu
Statista. "Per capita meat consumption forecast in European countries from 2018 to 2024 (in kilograms)." Chart. August 1, 2023. Statista. Accessed November 16, 2024. https://www.statista.com/forecasts/679528/per-capita-meat-consumption-european-union-eu
Statista. (2023). Per capita meat consumption forecast in European countries from 2018 to 2024 (in kilograms). Statista. Statista Inc.. Accessed: November 16, 2024. https://www.statista.com/forecasts/679528/per-capita-meat-consumption-european-union-eu
Statista. "Per Capita Meat Consumption Forecast in European Countries from 2018 to 2024 (in Kilograms)." Statista, Statista Inc., 1 Aug 2023, https://www.statista.com/forecasts/679528/per-capita-meat-consumption-european-union-eu
Statista, Per capita meat consumption forecast in European countries from 2018 to 2024 (in kilograms) Statista, https://www.statista.com/forecasts/679528/per-capita-meat-consumption-european-union-eu (last visited November 16, 2024)
Per capita meat consumption forecast in European countries from 2018 to 2024 (in kilograms) [Graph], Statista, August 1, 2023. [Online]. Available: https://www.statista.com/forecasts/679528/per-capita-meat-consumption-european-union-eu
