Amazon: global ad spend 2014-2023

Published by Daniela Coppola, Feb 8, 2024
Since 2014, Amazon's annual advertising and other promotional costs have increased. In 2022, the online retailer's ad spend amounted to 20.3 billion U.S. dollars, slightly declining from 20.6 billion U.S. dollars in the previous year.

Annual advertising costs of Amazon from 2014 to 2023 (in billion U.S. dollars)

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Release date

February 2024

Region

Worldwide

Survey time period

2014 to 2023

Special properties

advertising and other promotional costs

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AmazonAmazon PrimeGoogle, Amazon, Meta, Apple, and Microsoft (GAMAM)Amazon advertising in the U.S.Amazon in the UK
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