This statistic shows the results of a survey conducted between mid-2016 and mid-2017 among adult Americans. They were asked about their preference for the Amazon brand. The results were sorted by income. During the survey in July/August 2017, 40.9 percent of respondents with an income of less than 50,000 U.S. dollars stated they prefer Amazon; 51.3 percent of respondents with an income of 50,000 U.S. dollars or more stated the same.
United States: Brand preferences for Amazon from May/June 2016 through July/August 2017, by income
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Leading webshops for physical products in Sweden 2022
- Premium Statistic E-commerce sources with most relevant communication in Sweden 2019
- Premium Statistic Leading recommendations for webshops by customers in Sweden 2019
- Basic Statistic Amazon UK services: number of employees in the UK 2009-2022
- Basic Statistic Alibaba's annual revenue FY 2013-FY 2023
- Premium Statistic Pinduoduo's annual revenue 2016-2022
- Premium Statistic Alibaba: ad spend FY 2014-2023
- Premium Statistic Pinduoduo's number of employees 2016-2022
- Premium Statistic Pinduoduo's annual gross profit 2016-2022
- Premium Statistic Sales revenue and net profit of Merlin Group in Poland 2017-2021
About the region
10
- Basic Statistic U.S. lobbying expenses of Amazon 2009-2023
- Basic Statistic U.S. states with biggest share of Etsy sellers 2020
- Basic Statistic Share of U.S. ecommerce merchants offering at least one buy button 2016-2020
- Basic Statistic Share of U.S. e-commerce merchants offering select buy buttons as of Q1 2020
- Basic Statistic U.S. e-commerce buy button reach Q1 2020, by vertical
- Basic Statistic Share of U.S. e-commerce merchants offering guest checkout 2020
- Premium Statistic MercadoLibre number of employees 2016-2023, by country
- Premium Statistic U.S. retail e-commerce sales CAGR 2017-2027, by product category
- Premium Statistic U.S. Amazon Prime Day shopper experiences 2022
- Basic Statistic Channels U.S. brands sell on alongside Amazon 2022
Selected statistics
2
Other regions
10
- Basic Statistic Share of consumers cancelling a purchase online in the Nordics 2019
- Premium Statistic Desktop traffic of leading online fashion retailers in the Netherlands 2017-2019
- Premium Statistic Number of Taobao mobile login users 2010-2012
- Premium Statistic APAC: reach of most popular e-commerce brands 2014
- Premium Statistic Penetration rate of e-commerce sites in MENA 2016
- Premium Statistic Online spending growth New Zealand 2018, by sector
- Premium Statistic Share of domestic and international online retail spend Australia 2017 by category
- Premium Statistic Number of registered e-commerce stores in Poland 2013-2023
- Premium Statistic Share of consumers who prefer Finnish online shops after the COVID-19 outbreak 2020
- Premium Statistic E-commerce value in Thailand 2018-2021, by type
Related statistics
10
- Premium Statistic Americans' preferred men's athletic shoe brands 2018, based on quality
- Premium Statistic Americans' preferred laptop computer brands 2018, based on special offer or sale
- Premium Statistic Americans' preferred big box retailers from February to June 2018, based on price
- Premium Statistic Americans' preferred quick serve restaurants February to June 2018, based on price
- Premium Statistic American women' s preferred facial moisturizer brands 2018, based on quality
- Premium Statistic Americans' preferred airlines from February to April 2018, based on loyalty
- Premium Statistic Americans' preferred big box retailers from February to April 2018, based on loyalty
- Premium Statistic Americans' preferred midsize sedans from February to April 2018, based on loyalty
- Premium Statistic Americans' preferred smartphones from February to April 2018, based on loyalty
- Premium Statistic Americans' preferred vodka from February to April 2018, based on loyalty
Further related statistics
8
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- India: leading e-commerce categories 2013, by sales
- Computer software: Online purchasing in Great Britain 2020, by age group
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Where consumers shop for clothing and footwear in the United Kingdom (UK) 2013
- Channels consumers use for their main grocery shop in the United Kingdom (UK) 2013
- Furniture shopping: Consumers' delivery preferences in the United Kingdom (UK) 2013
Further Content: You might find this interesting as well
Statistics
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- India: leading e-commerce categories 2013, by sales
- Computer software: Online purchasing in Great Britain 2020, by age group
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Where consumers shop for clothing and footwear in the United Kingdom (UK) 2013
- Channels consumers use for their main grocery shop in the United Kingdom (UK) 2013
- Furniture shopping: Consumers' delivery preferences in the United Kingdom (UK) 2013
The Brand Strength Monitor. (September 21, 2017). United States: Brand preferences for Amazon from May/June 2016 through July/August 2017, by income [Graph]. In Statista. Retrieved May 04, 2024, from https://www.statista.com/statistics/752913/us-brand-preferences-for-amazon-by-income/
The Brand Strength Monitor. "United States: Brand preferences for Amazon from May/June 2016 through July/August 2017, by income." Chart. September 21, 2017. Statista. Accessed May 04, 2024. https://www.statista.com/statistics/752913/us-brand-preferences-for-amazon-by-income/
The Brand Strength Monitor. (2017). United States: Brand preferences for Amazon from May/June 2016 through July/August 2017, by income. Statista. Statista Inc.. Accessed: May 04, 2024. https://www.statista.com/statistics/752913/us-brand-preferences-for-amazon-by-income/
The Brand Strength Monitor. "United States: Brand Preferences for Amazon from May/June 2016 through July/August 2017, by Income." Statista, Statista Inc., 21 Sep 2017, https://www.statista.com/statistics/752913/us-brand-preferences-for-amazon-by-income/
The Brand Strength Monitor, United States: Brand preferences for Amazon from May/June 2016 through July/August 2017, by income Statista, https://www.statista.com/statistics/752913/us-brand-preferences-for-amazon-by-income/ (last visited May 04, 2024)
United States: Brand preferences for Amazon from May/June 2016 through July/August 2017, by income [Graph], The Brand Strength Monitor, September 21, 2017. [Online]. Available: https://www.statista.com/statistics/752913/us-brand-preferences-for-amazon-by-income/