Drivers of customer loyalty in the U.S. 2023, by age

Published by
Julia Faria,
Jul 16, 2024
The graph provides information on the factors which influenced brand loyalty in the United States as of August 2016, by consumer's age. During a survey, 53 percent of respondents aged 18 to 34 stated that it was very or somewhat important for them that the brand or company had an endorsement from a social influencer, blogger or vlogger.

Leading loyalty drivers among consumers in the United Kingdom (UK) in 3rd quarter 2023, by age

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Release date

April 2024

Region

United States

Survey time period

Q3 2023

Number of respondents

28,400*

Age group

18 years and older

Special properties

respondents were asked to choose two drivers

Supplementary notes

* The survey was carried out among 28,400 respondents from 26 countries. A separate number for the United Kingdom (UK) was not provided.

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