Top brand loyalty drivers among U.S. consumers 2022
Customer service was the leading factor for U.S. consumers to stay loyal to their favorite brands, according to a survey conducted between October and November 2022. Around 83 percent of the respondents considered good customer service an important or critically important driver of brand loyalty. Consumers in the United States also valued the quality of the product or service offered, product availability, plentiful range of product options, and robust data privacy policies: Each factor was mentioned by at least 80 percent of respondents as being important or critically important to keep them loyal to their favorite brands.
