Data sources used for programmatic campaigns in Europe 2022

Published by Statista Research Department, Feb 8, 2024
During a 2022 survey, it was found that customer data platforms (CDP) were the most used data source for programmatic advertising in Europe, named by 43 percent of publishers, 46 percent of agencies, and 49 percent of advertisers.

Data sources used for programmatic advertising in Europe as of August 2022

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Release date

September 2022

Region

Europe

Survey time period

July and August 2022

Number of respondents

1,000 respondents

Method of interview

Online survey

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Statistics on " Digital advertising in Europe "

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Other statistics that may interest you Digital advertising in Europe

Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

Further related statistics

5

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Topics

Social media advertising and marketing in the NetherlandsSocial media usage in the NetherlandsSocial media in Belgium
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