Audience data used for programmatic campaigns in Europe 2024

Published by Statista Research Department, Nov 11, 2024

During a 2024 survey carried out in Europe, 88 percent of responding advertisers, 87 percent of responding agencies, and 40 percent of responding publishers stated they used third-party data in their programmatic campaigns.

Type of audience data used for programmatic advertising in Europe as of August 2024, by stakeholder type

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Release date

November 2024

Region

Europe

Survey time period

July and August 2024

Number of respondents

254 respondents

Special properties

among advertisers, agencies, publishers and ad tech vendors in 31 markets, with respondents having both pan-European and global remits

Method of interview

Online survey

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Statistics on " Programmatic advertising in Europe "

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Other statistics that may interest you Programmatic advertising in Europe

Overview

5

Regional data

7

United Kingdom

6

Germany

3

France

4

Marketer insights

6

Further related statistics

3

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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
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Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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