Advertising effectiveness metrics used for programmatic by publishers in Europe 2016

Published by Statista Research Department, Jun 21, 2016
This statistic displays the results of a survey on the key advertising effectiveness metrics used by publishers to evaluate programmatic display campaigns in Europe in 2016. Of publishers, 52 percent stated to use clicks on advertisements as a key advertising effectiveness metric.

Key advertising effectiveness metrics used to evaluate programmatic display campaigns by publishers in Europe in 2016

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Source

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Release date

June 2016

Region

Europe

Survey time period

March to May 2016

Number of respondents

302 respondents

Special properties

publishers

Supplementary notes

The source adds the following information: "The responses came from advertisers, agencies and publishers in 29 markets and respondents with both pan-European and and Global remits remits."

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Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

Further related statistics

10

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