During a 2024 survey, 50 percent of responding advertisers and 58 percent of responding agencies from Europe stated they used quality metrics as a key programmatic advertising effectiveness metric. Revenue metrics were used by 38 percent and 46 percent of respondents, respectively.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Everything on "Programmatic advertising in Europe" in one document: edited and divided into chapters, including detailed references.
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Overview
Regional data
United Kingdom
Germany
France
Marketer insights
Further related statistics
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
