Reasons for programmatic advertising investments among advertisers in Europe 2016

Published by Statista Research Department, Jun 21, 2016
This statistic displays the results of a survey on the reasons for investing in programmatic advertising among advertisers in Europe in 2016. Of advertisers, 78 percent stated that targeting efficiencies was a key motivation for the industry to invest in programmatic.

Reasons for investing in programmatic advertising among advertisers in Europe in 2016

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Release date

June 2016

Region

Europe

Survey time period

March to May 2016

Number of respondents

105 respondents

Special properties

advertisers

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Statistics on " Digital advertising in Europe "

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Other statistics that may interest you Digital advertising in Europe

Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

Further related statistics

10

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Topics

Programmatic digital out-of-home (prDOOH) advertisingProgrammatic advertising in the UKProgrammatic advertising worldwideProgrammatic advertising in the United StatesProgrammatic advertising in Europe
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