This statistic displays the distribution of programmatic advertising technology adoption in Europe in 2016, broken down by region. It shows that 95 percent of agencies in Western Europe had adopted programmatic advertising technology.
Adoption of programmatic advertising technology in Europe in 2016, by region*
Characteristic
Doing programmatic
Not doing programmatic
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IAB Europe. (October 13, 2016). Adoption of programmatic advertising technology in Europe in 2016, by region* [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/673163/europe-programmatic-advertising-technology-adoption-by-sector/
IAB Europe. "Adoption of programmatic advertising technology in Europe in 2016, by region*." Chart. October 13, 2016. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/673163/europe-programmatic-advertising-technology-adoption-by-sector/
IAB Europe. (2016). Adoption of programmatic advertising technology in Europe in 2016, by region*. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/673163/europe-programmatic-advertising-technology-adoption-by-sector/
IAB Europe. "Adoption of Programmatic Advertising Technology in Europe in 2016, by Region*." Statista, Statista Inc., 13 Oct 2016, https://www.statista.com/statistics/673163/europe-programmatic-advertising-technology-adoption-by-sector/
IAB Europe, Adoption of programmatic advertising technology in Europe in 2016, by region* Statista, https://www.statista.com/statistics/673163/europe-programmatic-advertising-technology-adoption-by-sector/ (last visited July 22, 2024)
Adoption of programmatic advertising technology in Europe in 2016, by region* [Graph], IAB Europe, October 13, 2016. [Online]. Available: https://www.statista.com/statistics/673163/europe-programmatic-advertising-technology-adoption-by-sector/