Distribution of programmatic advertising adoption in Europe 2016, by region

Published by Statista Research Department, Oct 13, 2016
This statistic displays the distribution of programmatic advertising technology adoption in Europe in 2016, broken down by region. It shows that 95 percent of agencies in Western Europe had adopted programmatic advertising technology.

Adoption of programmatic advertising technology in Europe in 2016, by region*

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Release date

October 2016

Region

Europe

Survey time period

October 2016

Number of respondents

839 respondents

Special properties

agencies and publishers

Supplementary notes

* Western Europe: UK, France, Germany, Belgium, Switzerland, Netherlands, Austria, Ireland
Central & Eastern Europe: Bulgaria, Croatia, Czechia, Hungary, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey
Northern Europe: Norway, Sweden, Denmark, Finland
Southern Europe: Spain, Italy, Portugal, Greece

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Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

Further related statistics

10

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Topics

Programmatic advertising worldwideDigital retail media advertising worldwideAdvertising worldwideProgrammatic advertising in the UKMobile advertising and marketing worldwide
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