This statistic shows the National Brand Competitiveness Index of social commerce brands in South Korea in 2017. In that year, Coupang's brand competitiveness index measured 77 out of 100.
National Brand Competitiveness Index of social commerce brands in South Korea in 2017
Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
The source does not provide an exact publication date. Date given here is the day of data access.
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KPC . (February 1, 2018). National Brand Competitiveness Index of social commerce brands in South Korea in 2017 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/669978/south-korea-social-commerce-brand-competitiveness-index/
KPC . "National Brand Competitiveness Index of social commerce brands in South Korea in 2017." Chart. February 1, 2018. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/669978/south-korea-social-commerce-brand-competitiveness-index/
KPC . (2018). National Brand Competitiveness Index of social commerce brands in South Korea in 2017. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/669978/south-korea-social-commerce-brand-competitiveness-index/
KPC . "National Brand Competitiveness Index of Social Commerce Brands in South Korea in 2017." Statista, Statista Inc., 1 Feb 2018, https://www.statista.com/statistics/669978/south-korea-social-commerce-brand-competitiveness-index/
KPC , National Brand Competitiveness Index of social commerce brands in South Korea in 2017 Statista, https://www.statista.com/statistics/669978/south-korea-social-commerce-brand-competitiveness-index/ (last visited December 21, 2024)
National Brand Competitiveness Index of social commerce brands in South Korea in 2017 [Graph], KPC , February 1, 2018. [Online]. Available: https://www.statista.com/statistics/669978/south-korea-social-commerce-brand-competitiveness-index/
