According to the 2024 National Brand Competitiveness Index in South Korea, the brand competitiveness index of furniture brand HANSSEM measured 76 out of 100. IKEA scored 72 points that year.
National Brand Competitiveness Index of furniture brands in South Korea in 2024
Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
The source does not provide an exact publication date. Date given here is the day of data access.
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JoongAng Ilbo (The Central Times). (May 12, 2024). National Brand Competitiveness Index of furniture brands in South Korea in 2024 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/669549/south-korea-furniture-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of furniture brands in South Korea in 2024." Chart. May 12, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/669549/south-korea-furniture-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2024). National Brand Competitiveness Index of furniture brands in South Korea in 2024. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/669549/south-korea-furniture-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Furniture Brands in South Korea in 2024." Statista, Statista Inc., 12 May 2024, https://www.statista.com/statistics/669549/south-korea-furniture-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of furniture brands in South Korea in 2024 Statista, https://www.statista.com/statistics/669549/south-korea-furniture-brand-competitiveness-index/ (last visited November 23, 2024)
National Brand Competitiveness Index of furniture brands in South Korea in 2024 [Graph], JoongAng Ilbo (The Central Times), May 12, 2024. [Online]. Available: https://www.statista.com/statistics/669549/south-korea-furniture-brand-competitiveness-index/
