According to the 2023 National Brand Competitiveness Index in South Korea, the brand competitiveness index of water brand JEJU Samdasoo measured 81 out of 100. ICIS and Baegsansoo scored 76 points each.
National Brand Competitiveness Index of mineral water brands in South Korea in 2023
Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
The source does not provide an exact publication date. Date given here is the day of data access.
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JoongAng Ilbo (The Central Times). (May 31, 2023). National Brand Competitiveness Index of mineral water brands in South Korea in 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/667741/south-korea-mineral-water-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of mineral water brands in South Korea in 2023." Chart. May 31, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/667741/south-korea-mineral-water-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2023). National Brand Competitiveness Index of mineral water brands in South Korea in 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/667741/south-korea-mineral-water-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Mineral Water Brands in South Korea in 2023." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/667741/south-korea-mineral-water-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of mineral water brands in South Korea in 2023 Statista, https://www.statista.com/statistics/667741/south-korea-mineral-water-brand-competitiveness-index/ (last visited November 21, 2024)
National Brand Competitiveness Index of mineral water brands in South Korea in 2023 [Graph], JoongAng Ilbo (The Central Times), May 31, 2023. [Online]. Available: https://www.statista.com/statistics/667741/south-korea-mineral-water-brand-competitiveness-index/
