Cosmetic brand competitiveness index in South Korea 2023

Published by
Nina Jobst,
Jul 1, 2024
According to the 2023 National Brand Competitiveness Index in South Korea, the brand competitiveness index of Sulwhasoo measured 80 out of 100. This was a decrease from the previous year.

National Brand Competitiveness Index of cosmetic brands in South Korea in 2023

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Sources

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Release date

May 2023

Region

South Korea

Survey time period

2023

Supplementary notes

Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."

The source does not provide an exact publication date. Date given here is the day of data access.

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