Beer brand competitiveness index in South Korea 2024

Published by
Nina Jobst,
Jun 26, 2024
According to the 2024 National Brand Competitiveness Index of beer brands in South Korea, Cass manufactured by Oriental Brewery ranked first, with a brand competitive index measuring 80 out of 100.

National Brand Competitiveness Index of beer brands in South Korea in 2024

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Sources

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Release date

May 2024

Region

South Korea

Survey time period

2024

Supplementary notes

Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."

The source does not provide an exact publication date. Date given here is the day of data access.

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