According to the 2024 National Brand Competitiveness Index in South Korea, the brand competitiveness index of Esse measured 80 out of 100. This was an improvement from the previous year.
National Brand Competitiveness Index of tobacco brands in South Korea in 2024
Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
The source does not provide an exact publication date. Date given here is the day of data access.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
JoongAng Ilbo (The Central Times). (May 12, 2024). National Brand Competitiveness Index of tobacco brands in South Korea in 2024 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/667663/south-korea-tobacco-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of tobacco brands in South Korea in 2024." Chart. May 12, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/667663/south-korea-tobacco-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2024). National Brand Competitiveness Index of tobacco brands in South Korea in 2024. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/667663/south-korea-tobacco-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Tobacco Brands in South Korea in 2024." Statista, Statista Inc., 12 May 2024, https://www.statista.com/statistics/667663/south-korea-tobacco-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of tobacco brands in South Korea in 2024 Statista, https://www.statista.com/statistics/667663/south-korea-tobacco-brand-competitiveness-index/ (last visited December 30, 2024)
National Brand Competitiveness Index of tobacco brands in South Korea in 2024 [Graph], JoongAng Ilbo (The Central Times), May 12, 2024. [Online]. Available: https://www.statista.com/statistics/667663/south-korea-tobacco-brand-competitiveness-index/
