Home shopping TV channel brand competitiveness index in South Korea 2024

Published by
Nina Jobst,
Dec 18, 2024

According to the National Brand Competitiveness Index of home shopping TV channel brands in South Korea in 2024, CJ ONSTYLE's brand competitiveness index measured 77 out of 100. GS SHOP and Hyundai Home Shoppomg scored 76 out of 100 each.

National Brand Competitiveness Index of home shopping TV channel brands in South Korea in 2024

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Release date

October 2024

Region

South Korea

Survey time period

2024

Supplementary notes

Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."

The source does not provide an exact publication date. Date given here is the day of data access.

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