Home shopping TV channel brand competitiveness index in South Korea 2023

Published by
Nina Jobst,
Oct 6, 2023
According to the National Brand Competitiveness Index of home shopping TV channel brands in South Korea in 2023, CJ ONSTYLE's brand competitiveness index measured 78 out of 100. The three other brands listed scored 77 out of 100 each.

National Brand Competitiveness Index of home shopping TV channel brands in South Korea in 2023

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Release date

September 2023

Region

South Korea

Survey time period

2023

Supplementary notes

Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."

The source does not provide an exact publication date. Date given here is the day of data access.

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