According to the National Brand Competitiveness Index of online marketplace brands in South Korea in 2023, Coupang's brand competitiveness index measured 78 out of 100.
National Brand Competitiveness Index of online marketplace brands in South Korea in 2023
Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
The source does not provide an exact publication date. Date given here is the day of data access.
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JoongAng Ilbo (The Central Times). (September 24, 2023). National Brand Competitiveness Index of online marketplace brands in South Korea in 2023 [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/666872/south-korea-online-marketplace-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of online marketplace brands in South Korea in 2023." Chart. September 24, 2023. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/666872/south-korea-online-marketplace-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2023). National Brand Competitiveness Index of online marketplace brands in South Korea in 2023. Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/666872/south-korea-online-marketplace-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Online Marketplace Brands in South Korea in 2023." Statista, Statista Inc., 24 Sep 2023, https://www.statista.com/statistics/666872/south-korea-online-marketplace-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of online marketplace brands in South Korea in 2023 Statista, https://www.statista.com/statistics/666872/south-korea-online-marketplace-brand-competitiveness-index/ (last visited November 12, 2024)
National Brand Competitiveness Index of online marketplace brands in South Korea in 2023 [Graph], JoongAng Ilbo (The Central Times), September 24, 2023. [Online]. Available: https://www.statista.com/statistics/666872/south-korea-online-marketplace-brand-competitiveness-index/
