During a survey concluded in September 2024, half of responding marketers working with influencers in the United States included reach/cost per mille (CPM) among their top three measures of success for their influencer marketing programs. Engagement rate and conversions (including sign-ups, downloads, etc.) followed, respectively mentioned by 48 and 46 percent of respondents. According to the same survey, over 60 percent of U.S. marketers planned to increase their influencer marketing budget by at least 25 percent.
Leading methods of measuring influencer marketing success among marketers in the United States as of September 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Linqia. (October 17, 2024). Leading methods of measuring influencer marketing success among marketers in the United States as of September 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/651544/influencer-marketing-success-usa/
Linqia. "Leading methods of measuring influencer marketing success among marketers in the United States as of September 2024." Chart. October 17, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/651544/influencer-marketing-success-usa/
Linqia. (2024). Leading methods of measuring influencer marketing success among marketers in the United States as of September 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/651544/influencer-marketing-success-usa/
Linqia. "Leading Methods of Measuring Influencer Marketing Success among Marketers in The United States as of September 2024." Statista, Statista Inc., 17 Oct 2024, https://www.statista.com/statistics/651544/influencer-marketing-success-usa/
Linqia, Leading methods of measuring influencer marketing success among marketers in the United States as of September 2024 Statista, https://www.statista.com/statistics/651544/influencer-marketing-success-usa/ (last visited December 22, 2024)
Leading methods of measuring influencer marketing success among marketers in the United States as of September 2024 [Graph], Linqia, October 17, 2024. [Online]. Available: https://www.statista.com/statistics/651544/influencer-marketing-success-usa/
