Performance of influencer content compared to brand-created content in the U.S. 2021
According to the results of a survey on the performance of influencer marketing content in comparison to brand-created content on channels other than social media in the United States in early 2021, 36 percent of responding marketers stated that when integrated to other channels, influencer content outperformed their brand created content, while 31 percent said that they had not yet tested influencer content in comparison to brand-created content.
