Brand activation marketing spend in the U.S. 2015, by type

Published by Statista Research Department, Apr 20, 2016
The graph shows the brand activation marketing spending in the United States in 2015, by type. Influencer marketing accounted for 121 billion U.S. dollars out of the total of 560 billion spent on brand activation in the U.S. in 2015.

Brand activation marketing spending in the United States in 2015, by type (in billion U.S. dollars)

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Release date

April 2016

Region

United States

Survey time period

2015

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Statistics on " Influencer marketing in the United States "

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Other statistics that may interest you Influencer marketing in the United States

Overview

7

Budget & costs

5

Doing business

8

Market leaders

7

Spotlight: TikTok influencer marketing

8

Consumer perspective

8

Further related statistics

8

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Statistics

Topics

Influencer marketing worldwideSocial media advertising and marketing worldwideInstagram advertising and marketingContent marketingTikTok
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