Metrics used to determine success of customer loyalty programs in the U.S. 2016

Published by Statista Research Department, Jan 20, 2016
This statistic shows the key metrics used by financial institutions to determine the success of a customer loyalty strategy in the United States in 2016. According to the survey, 81 percent of financial companies used customer retention to measure the success of a customer loyalty strategy.

Key metrics used by financial companies to determine the success of a customer loyalty strategy in the United States in 2016

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Source

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Release date

January 2016

Region

United States

Survey time period

2016

Number of respondents

150 respondents

Age group

18 years and older

Special properties

Marketing directors and brand managers (50 from the banking industry)

Method of interview

Online survey

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Statistics on " Loyalty programs and marketing in the United States "

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Overview

5

Brand trust & brand loyalty

8

Marketer perspective

5

Consumer perspective

8

Benchmarks

8

Further related statistics

10

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Statistics

Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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$0 USD
Always free
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$199 USD
per month, billed annually 1
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For teams up to 5 people
$959 USD
per month, billed annually 1
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