During a 2019 survey carried out among marketers from across the globe, 84 percent of marketing agencies stated that their clients used basic segmentation, an increase of one percent. Optimizing email for mobile devices and regular list cleansing were also popular practices of clients' email marketing efforts, at 69 percent and 56 percent respectively.
Share of marketing agencies stating that their clients used the following email marketing practices worldwide as of July 2019
marketers and supply-side respondents, including agencies, consultants and vendors
Method of interview
Online survey
Supplementary notes
Regional distribution of the responding marketers:
United Kingdom: 57 percent,
North America: 12 percent,
Europe (non-UK): 11 percent,
Asia: nine percent,
Australia: five percent,
Middle East/North Africa: one percent,
Latin America: one percent,
other: four percent.
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Econsultancy. (September 30, 2019). Share of marketing agencies stating that their clients used the following email marketing practices worldwide as of July 2019 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/645477/agencies-email-marketing-practices-used-by-clients-in-the-uk/
Econsultancy. "Share of marketing agencies stating that their clients used the following email marketing practices worldwide as of July 2019." Chart. September 30, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/645477/agencies-email-marketing-practices-used-by-clients-in-the-uk/
Econsultancy. (2019). Share of marketing agencies stating that their clients used the following email marketing practices worldwide as of July 2019. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/645477/agencies-email-marketing-practices-used-by-clients-in-the-uk/
Econsultancy. "Share of Marketing Agencies Stating That Their Clients Used The following Email Marketing Practices Worldwide as of July 2019." Statista, Statista Inc., 30 Sep 2019, https://www.statista.com/statistics/645477/agencies-email-marketing-practices-used-by-clients-in-the-uk/
Econsultancy, Share of marketing agencies stating that their clients used the following email marketing practices worldwide as of July 2019 Statista, https://www.statista.com/statistics/645477/agencies-email-marketing-practices-used-by-clients-in-the-uk/ (last visited December 21, 2024)
Share of marketing agencies stating that their clients used the following email marketing practices worldwide as of July 2019 [Graph], Econsultancy, September 30, 2019. [Online]. Available: https://www.statista.com/statistics/645477/agencies-email-marketing-practices-used-by-clients-in-the-uk/
