Digital ad banners adoption among SMEs in the U.S. 2016

Published by Statista Research Department, Nov 23, 2016
This statistic shows the level of implementation of digital advertising banners for marketing purposes among small to medium sized enterprise (SME) owners in the United States as of November 2016. During the Statista survey conducted in November 2016, 10 percent of responding SME owners said they had already been using online banner ads as part of their marketing activities.

Marketing implementation of digital advertising banners among small to medium sized enterprise (SME) owners in the United States as of November 2016

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Release date

November 2016

Region

United States

Survey time period

November 16 to 21, 2016

Number of respondents

100 respondents

Special properties

Owners of small and medium sized enterprises with at least 1 employee

Method of interview

Online survey

Supplementary notes

Figures are rounded and therefore may not sum to 100 percent.
Small to medium businesses are defined as those having less than 500 employees.

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Overview

7

Display advertising

7

Search advertising

8

Audio advertising

7

Social media advertising

7

Marketer insights

5

Consumer insights

5

Further related statistics

3

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