Sales value of sustainable food in the Netherlands 2013-2023, by retail channel

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Apr 9, 2025

Between 2013 and 2023, the sales value of sustainable food in the Netherlands grew significantly and consumers' preferred retail channel were supermarkets. In the first year, supermarkets accounted for approximately 1.4 billion euros. By 2023, expenditure on sustainable food reached roughly 10.7 billion euros in supermarkets, while specialized stores for sustainable food generated 400 million euros.

Expenditure on sustainable food in the Netherlands from 2013 to 2023, by retail channel (in million euros)

Characteristic	Supermarkets	Food service	Specialized stores for sustainable food
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Release date

September 2024

More information

Region

Netherlands

Survey time period

2013 to 2023

Special properties

Sales in supermarkets, food service, and specialized organic food stores. The following are excluded: grocery stores for foreign food products, street vendors, purely online retailers, and specialized stores such as bakeries and butcheries.

Supplementary notes

The source defines sustainable food as food produced according to higher standards than those prescribed by law with respect to the environment, animal welfare and/or social questions.

Not all expenditure in all supermarkets was measured. The 2013 figure covers approximately 68 percent of the market, the figures for 2014, 2015, 2016, and 2017 cover approximately 70 percent of the total food market. Starting in 2018, the source used a research method, which partly explains the sharp increase fom that year onwards.

For more information on methodology, please check the source.

Figures prior to 2022 were previously published by the source.

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