Growth in daily podcast reach among Millennials U.S. 2018-2019, by gender/ethnicity
According to report carried out in the United States in the third quarters of 2018 and 2019, podcasting is growing the fastest among Millennials in minority ethnic groups. Between those two time periods, the daily reach of podcasts among Hispanic Millennials increased by 135 percent, and grew by 50 percent among African Americans aged 18 to 34 years.